Why We Do Not Use The Term "Natural" On Our Packaging

The Food & Drug Administration (FDA) does not have as many set regulations in place for body care and cosmetics as it does for food. The result is a grey area for whether a product is considered “natural” once plant-based ingredients (like ours) are placed into cosmetic formulations. So we will celebrate that we strive for our plant-derived ingredients to be as clean as possible and contain no synthetic fragrances or colors, rather than get hung up on marketing terms.